History shows that even the most well-funded new products can fail--even those launched by multinational organizations. You understand that product conception and market research for a new product is an inherently uncertain enterprise. You are seeking IdeaPros’ advice on researching the possible market for a new Product. Because the Product is new, no one can conclusively determine whether there is a viable market for the Product or not. By submitting the Onboarding Form you are presenting IdeaPros with your idea and vision for the Product. IdeaPros can only employ its expertise to estimate likely market conditions for the Product based on your idea and vision, relevant consumer surveys, comparisons of the Product with similar products that may exist, and any research that has been or will be conducted into the current and historical market performance of any such similar products. You hereby acknowledge your understanding that such similar products may be fundamentally different from your idea for the Product in ways that consumers may ultimately find crucially advantageous or disadvantageous if and when the Product is actually introduced to consumers. You further acknowledge your understanding that IdeaPros can only employ, and will employ, its best efforts and expertise to make recommendations on optimally positioning the Product based on your vision and IdeaPros’ expertise.